When it comes to POV and 'thought leadership,' I work with one of the best ghostwriters on earth, but don't take my word for it, take his:
"I'm a 25 year veteran writer (formerly a journalist). Originally, I was a highly decorated copywriter. Projects I've worked on (not that I've always or even usually been credited) have won a wide range of awards, including multiple Cannes Lions, One Show Gold Pencils, and Clio Key Art Awards. One of my projects is in the AIGA Hall of Fame. Since transitioning to thought leadership ten years ago, I've helped clients write a #1 bestselling business book on Amazon.com, a #5 on the Wall St. Journal bestseller list, and countless articles for publications like Forbes, Inc., Entrepreneur, the Huffington Post, etc. My clients have also won WPP's prestigious Atticus Award for Thought Leadership three times. Thanks to Bruce, my hit rate for articles is near 100%."
If you fancy some of this, just ask.
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